TikTok

Short-Form Video Is Becoming the New Search Engine — And It’s Reshaping How People Learn, Buy, and Decide

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Short-Form Video Is Becoming the New Search Engine — And It’s Reshaping How People Learn, Buy, and Decide

spotlightjournal November 9, 2025

It started quietly: people searching TikTok for recipes instead of Google.

YouTube Shorts vs. TikTok: Which Drives More Subs in 2025?

YouTube Shorts vs. TikTok: Which Drives More Subs in 2025?

spotlightjournal October 1, 2025

A practical, data-minded comparison of YouTube Shorts and TikTok for turning short-form views into subscribers in 2025—plus...